Privacy policy

Email and SMS Privacy Policy Last Updated: February 9, 2026

About This Policy Beck & Bulow (“we,” “us,” “our”) operates the website www.beckandbulow.com (the “Site”). We are committed to protecting your privacy and complying with applicable data protection laws, including U.S. federal and state regulations (e.g., TCPA for SMS, CAN-SPAM for email) and, where relevant, the General Data Protection Regulation (GDPR) for EU/UK residents.

This policy explains how we collect, use, share, and protect your personal information when you interact with us via email, SMS, or related Site services. It is part of our overall Privacy Policy and applies specifically to communications.

Our Commitment We do not sell, rent, or share your personal information with third parties for their marketing purposes. We only use your data to provide the service you expect—order updates, promotions, and relevant ranch updates. We use industry-standard security measures (encryption, access controls, secure storage) to protect your information.

What Information We Collect We collect only the data necessary for email and SMS communications:

Name and email address (from account creation, checkout, or newsletter signup)
Mobile phone number (if you opt in for SMS)
Order and purchase history (to send transactional messages)
Communication preferences (e.g., opt-in status, unsubscribe requests)
Device and interaction data (e.g., opens, clicks) for performance and compliance

How We Use Your Information

Transactional messages — Order confirmations, shipping updates, delivery notifications, and post-purchase follow-ups (legal basis: contract performance).
Marketing messages — Promotions, new product launches, ranch stories, and exclusive offers (legal basis: your consent or legitimate interest, with easy unsubscribe).
Service improvement — Analyze open/click rates to improve content and relevance (anonymized and aggregated).
Compliance & fraud prevention — Verify opt-in consent, honor unsubscribe requests, and meet TCPA/CAN-SPAM requirements.

Email Communications You may receive promotional emails if you signed up for our newsletter, placed an order, or opted in during checkout.

Unsubscribe at any time by clicking the “Unsubscribe” link in any email.
You will still receive essential transactional emails (e.g., order confirmations, shipping updates).
We comply with CAN-SPAM Act requirements (physical address included, clear opt-out).

SMS Communications By providing your mobile number and opting in (e.g., during checkout or via keyword), you consent to receive SMS messages from us, including order updates and occasional promotions.

Message frequency varies (typically 1–4 per month).
To stop receiving SMS: Reply STOP to any message.
For help: Reply HELP or contact orders@beckandbulow.com.
To fully unsubscribe: Reply UNSUBSCRIBE.
Message and data rates may apply (standard carrier rates).
We fully comply with the Telephone Consumer Protection Act (TCPA) and other applicable laws.

How We Share Your Information We do not sell or rent your data. We share only as necessary and under strict controls:

With service providers (e.g., Klaviyo for email/SMS delivery, Shopify for order data) acting as processors under confidentiality agreements.
With legal authorities if required by law (e.g., court order, fraud prevention).
In aggregated, anonymized form for analytics (you cannot be identified).
If our business is sold or merged, data may transfer to the new entity under the same privacy commitments.

Your Rights You have the right to:

Access your personal data
Correct inaccuracies
Request deletion (subject to legal retention obligations)
Withdraw consent for marketing communications (unsubscribe)
Opt out of SMS at any time

To exercise these rights, email orders@beckandbulow.com or call 505-428-6827. We may verify your identity before acting. We will respond within 30 days (or as required by law).

Data Retention We retain your information only as long as necessary:

Transactional data: 6–12 months after last order (or longer if required for legal/tax purposes).
Marketing consent data: Until you unsubscribe.
SMS opt-in records: Until you opt out or request deletion.

Updates to This Policy We may update this policy to reflect changes in law or our practices. The updated version will be posted here with the new “Last Updated” date. Significant changes will be communicated via email or SMS where appropriate.

Contact Us For questions about this policy, your data, or to exercise your rights: